As a small business owner, you might be seeing fewer clients as individuals limit social interaction, change travel and leisure plans and concentrate on staying healthy rather than on looking for products and services. If you don’t sell toilet paper or hand sanitizer, you may be concerned about the effect of the coronavirus in your small business; your revenue, employees, and empty marketing funnel. So does that mean you should hunker down and stop your marketing efforts for now. The World Health Organization has announced coronavirus a worldwide pandemic, and it is a very uncertain time. Check out the following website, if you are looking for more details on coronavirus covid-19 small business directory.
However, I’m a firm believer in focusing on what can do and change while finding the opportunities amidst adversity. Every challenge could be met with common sense, rational thought and even kindness. This is not the time for irrationality. It had been watching a webinar the other day and someone said,”Worrying is like a rocking chair-it provides you something to do but it will not get you everywhere!” The virus and how the global economy is reacting to the preventative measures being put is something that will go down in the history books. However, as business owners, there’s 1 thing we still have control over, which is the ability to be resilient and make choices that will get us through these times as best as you can. In this article, sharing some ways that you can address the challenge of marketing in a crisis and keep your business moving. Let us start by looking at two of the wrong ways to approach marketing in a crisis right now: Making a joke about coronavirus. A couple of weeks ago, it was common to see online memes and funny marketing campaigns being shared. A vegas jeweller even created a campaign to sell rings!
As more and more people around the world were affected by coronavirus, these slowed down a lot. Making light of the situation is not just in poor taste, but you will likely drive away a good chunk of your target audience. Playing on people’s fears. It’s one thing to use a feeling of urgency to sell your product or service, but it’s another thing entirely to use scare tactics. By way of instance, don’t scare people into purchasing a first aid kit with a message such as”Only two left! Do not risk your family’s health!” Instead, focus on the benefit of being proactive and prepared by stocking up on medical supplies. Make sure the angle and tone of your marketing reflects your customer’s current concerns and pain points without knocking their anxiety. How to Effectively Market Your business Through the Coronavirus Outbreak No matter what sort of small business you have, your priority should be clearly communicating with your clients to place them at ease. Consider what your clients will need to hear from you, and how you want to position your business during this crisis. Reassure everyone that you are protecting their health. This is particularly true if you’ve got a brick-and-mortar location. This may mean sharing your extra sanitation practices, putting a hand sanitizer station at the front of your location or implementing a policy where all employees wear gloves and masks.